Do i have to own my own products?
Hello,
Im brand new to this, i have been reading a lot of posts and i was wondering if i would have to have my own products to build a Ecommerce website or can i use someone elses. It a silly question but i had to ask it. How much would one of these sites cost me if i was going to learn how to build one myself. Im pretty familier with wordpress, i have dreamweaver but i have never used it. A little push in the right direction would be greatfully apreciated.
Thank you
Long Tail Business Models are about selling less...
“Long Tail Business Models are about selling less of more by focussing on offering a large amount of niche products, while each item sells relatively infrequently.” Aggregate sales of niche products can be as profitable as the traditional sales model, where a small amount of bestsellers account for most revenues. Long Tail business models benefit from low inventory costs and require strong platforms to make niche content available to interested buyers.
In his 2006 bestseller “The Long Tail: Why the Future of Business Is Selling Less of More”, Chris Anderson describes a shift in the media business from selling a few “hit-items” in large volumes toward selling a very large number of niche items, each in relatively small quantities. Although Anderson’s research focuses primarily on the media industry, he demonstrates that the Long Tail concept is applicable to other branches as well. The success of the online auction site Ebay is based on a lot of auctioneers selling and buying small quantities of “non-hit” items.