What can you suggest to some other marketing strategies for a better sales increase?
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What can you suggest to some other marketing strategies for a better sales increase?
* Porter generic strategies - strategy on the dimensions of strategic scope and strategic strength. Strategic scope refers to the market penetration while strategic strength refers to the firm’s sustainable competitive advantage. The generic strategy framework (porter 1984) comprises two alternatives each with two alternative scopes. These are Differentiation and low-cost leadership each with a dimension of Focus-broad or narrow.
o Product differentiation (broad)
o Cost leadership (broad)
o Market segmentation (narrow)
* Innovation strategies - This deals with the firm's rate of the new product development and business model innovation. It asks whether the company is on the cutting edge of technology and business innovation. There are three types:
o Pioneers
o Close followers
o Late followers
* Growth strategies - In this scheme we ask the question, “How should the firm grow?”. There are a number of different ways of answering that question, but the most common gives four answers:
o Horizontal integration
o Vertical integration
o Diversification
o Intensification
Unless you're creating a marketing plan to help win funding (in which case you'll need a more elaborate, in-depth document), your company's marketing plan can be simple to create and easy to follow. There should be five principal parts:
1. Situation Analysis: Generally only about a page in length, this section provides a brief overview of your company's strengths, weaknesses, opportunities and threats. This is a helpful benchmarking tool because when you review your plan a few months from now, you'll be able to see how your situation has changed.
2. Target Audience: If you're marketing to consumers, write a target audience profile based on demographics, such as age, gender and household income. If your target audience consists of other businesses, include a one paragraph or less description of those businesses here. This target audience description is absolutely invaluable when evaluating whether a particular publication or media opportunity will help you reach your best prospects.
3. Goals: Write a short, bulleted list of your company's marketing goals. Be sure to make them measurable, such as "increase new accounts by 10 percent by March 31," so you can evaluate the performance of your campaign.
4. Strategies and Tactics: Outline your company's overall marketing strategy and the list of tactics you'll use to reach prospects as they move through your sales cycle. Create a timeline or use software with a calendar function to note important production deadlines.
5. Budget: Price out the execution of the mix of marketing activities you've chosen. If they appear to take you over budget, don't get discouraged. Remember, there's a tactic to fit every budget. Rethink your plan until you have a mix of strategies you can afford and that'll reach out and motivate your prospects year-round.
Good marketing strategies include seeking help from those who are expert in the field. Take some time to consult from these persons. When the plan is already concrete, make some publications and promotions in the worldwide web. Online press release is one way to attract site visitors. Promotions can also draw customer attention and they will be encouraged to join in the contests. They will also be interested to try the new products being introduced.
Quote:
Originally Posted by welson586
Thanks, These are really great tips for some expert peoples.
Hi,
I suggest you promoting your product in online and other marketing medium such as television,papers,direct etc..you will get some good leads.
Networking is a good idea because people like to buy products from people they know and trust. If they’ve met you or been referred to you they are more likely to trust you.
Depending on the business you are in, you can build your network of prospects through conventional networking or through your web site and email. Either way the more qualified prospects you have in your network the better.
It seems following those strategies will not just improve the success of your marketing plan, but can also help you to figure out where to start focusing your efforts in the first place.