How Can You Show Trust On Your eCommerce Web Site?

"Consumers value their personal information and they want to feel secure that their information is in safe hands. A clear and detailed privacy policy is a great tool to build confidence with customers.

http://smallbiztechnology.com/archiv...t-on-your.html

Hope you find the article useful -- and look forward to your comments."

Joining and displaying so-called "reassurance logos" from organizations like the Better Business Bureau, TrustE, Verisign, and Hacker Safe also will send strong "signals" of trust about your website to your users.

Studies show that these reassurance logos tend to improve conversion rates on e-commerce sites.

I agree with the BBB and verisign/mcafee secure etc logos plus it helps to have an "about us" page that really does tell a bit about who is running the business and shows a picture to inspire confidence.
Kristen

The only way I think you can make customers trust you is not to do those things which you promised them you will not do with their information. Putting logos of BBB and the like up is secondary, besides, some people pay for that now.

I have read this article and found it very useful. Any one who want to make its personal information confidential then he or she should read that article

In addition to the trust logos that others have mentioned, I think the most important things are an About page with full contact and location info and a description of the company, displaying a phone number and store customer service hours. You need to show the customer that you are a real and legitimate business.

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