CRM software designed for SME’s

Complex, multi-faceted CRM (Customer Relationship Management) software has proved too unwieldy and costly for most SME’s (Small to Medium Enterprises). This is worrying, as without CRM software to aid customer retention, SME’s are having to rely on the more costly alternative of continually generating new customers. A new breed of slimmed-down, low-cost CRM solution is emerging to fill this gap in the market. Designed to meet the business needs and IT structure of SME’s, on-demand CRM software is set to provide SME’s with much needed CRM functionality.

Although automated CRM capabilities are commonplace among larger companies, only around 10% of SME’s have any kind of provision, according to recent research by Microsoft. Instead, they are making do with basic databases held on Excel, Outlook or Act. As the competition for customers becomes more and more fierce, SME’s have been crying out for a CRM solution designed with them in mind.

On-demand CRM software provides SME’s with exactly what they need with little up-front cost. Indeed, SalesPush, a company at the forefront of the new SME CRM software, is offering its product free of charge. Once registered, SalesPush customers are able to access the product and get started almost immediately at no cost.

"We have made the application freely available because we want to create a large community of SalesPush users. This will benefit us and the users, as SalesPush becomes the standard CRM software for SME’s.”

Signs are that the SME’s are keen to seize the opportunity of on-demand CRM software. SalePush’s Donkin commented, “The rate of take up has exceeded our expectations. Our conception of SalesPush as a free to use, simple and effective CRM system has clearly struck a chord because it adds value immediately without the need for costly consultants and the paraphernalia that comes with more complex products."

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