Reliability of email is a determinant in the development of trust within buyer-supplier relationships. I was just wondering if eBranding helps to increase the reliability aspect of email??
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Reliability of email is a determinant in the development of trust within buyer-supplier relationships. I was just wondering if eBranding helps to increase the reliability aspect of email??
I have no sense that eMail is unreliable. I get tonnes of it everyday. It is the mal-formed junk mail or spam that hinders a positive branding use of eMail.