Make a living off of ecommerce?
Let me start off by saying that I know it is not a walk in the park to start an online business, I know that it takes hard work. I have been tossing the idea around of starting an online store after college; it is something I would really like to do. However, my main question is, is it realistic to think that I could make a very good living off of an online store? I know that people get rich everyday selling online, and I know that there are very successful online stores out there, but how realistic is it to get to that point? If I had a good business plan, good product, good site, spent time advertising, etc, is living well off of an online store likely? Is there a significant rate of failure?
That being asked, my next question would be where to start. Would it be smart to begin by selling on eBay, in order to build up inventory and knowledge of online retail with the goal of eventually moving to an independent site? Or is it a better idea to just develop a killer business plan and start the site right off of the bat?
Like I said, I am still in college and have plenty of time to think about this, but the idea of owning and managing a successful online business is what I want to do.
Thanks for your insight