Online Buyer-Supplier Relationships

Hello,
I am researching ways in which a marine wholesale business can improve online buyer-supplier relationships. They want to increase product knowledge and awareness. I am looking for any ideas or articles that would be relevant to their problem. I would appreciate any comments or opinions,

Thanks
Carly

Are you thinking about electronic data interchanges?
http://www.rnr.lsu.edu/lfpdc/publica...ingPaper40.pdf

Or something less elaborate?