.mobi - Who has finished building theirs?

Hi everybody! Has anyone finished building an SSL secure e-commerce site for .mobi?
What underlying language did you use?
What critical 'tigertraps' do I need to avoid as my programmer builds our new .mobi site?

Best Wishes,
dvdtvshows of http://www.dvdtvshows.com

Stupid question :o what is a .mboi site?

Here is the Wikipedia entry for .mobi http://en.wikipedia.org/wiki/.mobi