Where do I start in upgrading my eCommerce solution?

Hello, I have owned and operated a golf league, The Golf Fellowship, for 18 years in San Antonio, Austin, DFW & Houston. I have been using GoDaddy's website builder and eCommerce platform to sell memberships, events and merchandise. It has sufficed but has very little flexibility. I have a wish list to upgrade, but don't really know where to begin. I'd like to be able to consult with someone who could get me started in the right direction for my needs which are as follows:

- Membership site that allows members to log in and have a personalized experience and access/pricing based on their membership level
- Subscription options with auto-renewal
- A wallet system that allows members to deposit funds to use towards website purchases for events and merchandise, as well as TGF being able to add to their credit/wallet from winnings they have
- Integration with Venmo
- Digital Membership Card they can present to partners for discounts, etc.

More
- Ultimately want to connect statistics to membership profile

I don't know if all of these items are available already in Shopify or WooCommerce, or other, but I want to talk with a 3rd party developer before buying in to one of those. Any advice? Referrals?

Kerry Niester

To start upgrading your eCommerce solution, focus on evaluating your current system's performance and identifying areas for improvement. For development or design for health saas companies, Dworkz offers valuable insights on building effective healthcare applications. They detail the benefits, challenges, and essential processes for creating robust solutions. Visit their site to explore their comprehensive guide, which can help streamline your development process and ensure your application meets industry standards. Combining these strategies will set a solid foundation for your eCommerce upgrade and health SaaS project. xx

Upgrading your eCommerce solution can feel overwhelming, but breaking it into clear steps helps. Here?s where to start :

1. Evaluate Your Current Platform - Is it fast, mobile-friendly, and scalable? Are customers dropping off at checkout? Are integrations (payment, CRM, shipping) smooth or clunky?

2. Define Your Business Goals - Do you want to improve site speed, conversion rates, inventory management, or multichannel selling? Identify pain points (e.g., slow load time, limited payment options).

3. Explore Modern Platforms - Consider flexible, scalable platforms like Shopify, BigCommerce, WooCommerce, or Magento (for large-scale needs). Look into headless commerce if you need advanced customization.

4. Ensure Mobile Optimization - Over 60% of eCommerce traffic comes from mobile devices?responsive design is a must.

5. Integrate Key Tools - CRM, AI chatbots (like Botbuz), analytics, email marketing, inventory and shipping. Think omnichannel: connect your store with WhatsApp, Instagram, Facebook, etc.

6. Enhance UX/UI - Simplify navigation, improve product pages and speed up your checkout process.

7. Set a Migration Plan - Backup data, plan for redirects, test everything and minimize downtime during migration.

I?d recommend reaching out to a freelance developer with WooCommerce experience first, way more flexible than Shopify for the kind of features you need.

Start by defining your full requirements and business rules before choosing a platform. Your needs (tiered memberships, subscriptions, wallets, Venmo, digital cards, and stats) go beyond basic eCommerce, so a discovery call with a developer or agency experienced in membership and custom integrations is the right first step. They can help you map features, identify gaps, and recommend whether Shopify, WooCommerce, or a custom solution makes the most sense. In many cases, a hybrid approach (Shopify + custom apps or WordPress + plugins + custom code) works best. Avoid committing to a platform until you?ve validated it can support your long-term roadmap.

WooCommerce with membership plugins can handle most of this. Talk to a developer before committing - your needs are complex enough that you want custom setup advice.

I agree with the above, WooCommerce is a great option in this particular case.

I?m just starting to learn about eCommerce myself, so I?m in the same boat. Your wishlist sounds really *****ious but doable with the right platform. I?ve read that Shopify and WooCommerce both have plugins/extensions for memberships, subscriptions, and wallets, but I don?t know how flexible they are for things like Venmo or digital membership cards. I?d love to hear if anyone has experience building something similar or can recommend a developer who specializes in customizing these kinds of setups.

From my experience, WooCommerce definitely gives more flexibility, but it may need more maintenance. I would recommend talking with experienced devs, as there are a few complex requests that would need more work than a standard plugin can do.