Please critique my website

Greetings

I recently started this website up. Please visit, review and comment.
Any constructive feedback would be appreciated.

Thanks
Orettes
www.buyritevitamins.com

I only took a very quick peek, but here goes ...

Very nice looking. Seems to be thoughtfully and logically arranged and it's easy to navigate. One thing I would add is a "home" link on your contact us page. If one were to get there and change his mind about sending you the e-mail, he would be looking for the fastest, easiest way back.

Also, on your home page, right at the top under the banner ...

IMO that font you used where all the text links are does not go well with the rest of your site. Use the same one you used in the text of your Customer Service page. All-in-all a very well done site.

Not too bad a site. But, as always, I have to question whether getting into the nutritional supplements business is a worthy investment. The competition online is immense.

I didn't have a chance to click around, but I thought your home page design was very nice - clean, crisp, visually interesting.

My biggest question would be why any e-commerce site would display Google Adsense ads (and I have seen this numerous times). You are potentially sending business to a competitor and while you may make a few cents (or even a buck or two) on the click, you may lose out on an order worth much more. One of the ads said "Low Cost Creatine" which also happens to be a product you sell.