What is google tag manager?

What is google tag manager?

Google Tag Manager is a free tool provided by Google to organize your all website analytics at one place.
Google Tag Manager provides you freedom to make, alter and update tags without entering into the website or you don't need to request a web developer everytime to change or update the analytics tag.

Google Tag Manager (GTM) is a tag management system (TMS) that allows users to easily add and edit snippets of custom or templated code called tags to a website.

Google Tag Manager is a tag management system that includes the same functionality as global site tags, and lets you configure and instantly deploy tags on your website or mobile app from an easy to use web-based user interface.

Google tag manager is a tag management system through which we create tag for analytics, webmasters, GA4 in order to analysis website performance or it's also help to maintain
website light because less script is used due to google tag manager tags concept and that will also help to website load quickly on SERP.

GTM doesn't replace analytics or other tracking tags like Google Analytics. It serves sort of as an umbrella service for managing all of these tags from one central location. You can add new tags quickly and keep track of which ones are installed on your site. You can also modify the existing code without actually having to write any code yourself. Create triggers in Google tag manager that will fire only when specific conditions are met, like a page view or button click

Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code. Here's a very simple example of how GTM works.

Google Tag Manager (GTM) is a tool from Google that allows to manage tracking pixels or product snippets on website or mobile application without modifying the code. It simplifies the process of adding and updating tags for tracking user activity, marketing campaign and site analytics by offering a centralized interface. It helps to add, edit and disable tags without direct code changes. Thus, reducing co-dependency on developers. It also allows to customize tags like when tags should be fired based on user behaviour, page views, clicks and more. It also allows to revert to previous versions by keeping track of the changes made to tags and configurations.

Overall, Google Tag Manager (GTM) enhances website performance by improving tracking accuracy. Thus, reducing the risk of errors when implementing marketing and analytics tags.