new store launched, please critique

I hav been working on this online venture as part time from last
couple of months.

http://www.fragranceOcean.com

Today i am launching this website for business. And I would like to
thanks to all here for responding my queries.

Any comments would be appreciated.

I used Miva 5 shopping cart software, hosted by westhost.com

Remaining stuff:
============
Right now, this website is working end-to-end. Some enhancements I
will start looking into now.
1. SEO (wht is this :))
2. image size reductions for faster downloading.
3. marketing using google ads/yahoo etc.
4. fix broken links which might pop up now.
5. Buy dedicated SSL


Wish list:
=======
Add attributes instead of individual products.
make better check out process.
Add coupons functionality.
More graphics.


Thanks
Ashish Jain
Webmaster - http://www.fragranceOcean.com

I think you may have some trouble with some of the fussier browsers out there. For openers your script tag doesn't have a type attribute. It's needed to tell the browser which language to expect.

How much it really matters, which browser, in case of basic java scripting?

Well possibly Firefox, Mozilla and Netscape. Maybe Opera, I don't know. I haven't tested the functions but those are the fussier browsers out there. IE basically accepts anything.

Ashish,

You look to have a solid e-commerce engine in place and a good product selection. My overriding comment is that fragrances are a 'fashionable' item and the graphic design of your site could be punched up a tad more to convey that theme.

Right out of the gate I'd suggest on standardizing on one font face and I'd lean in the direction of a sans serif font like Arial or Verdana. They are 'sleeker' and more 'modern' than a serif font like Times. Your logo could remain in the font face it's in, but I'd standardize the remaining text on one font.

Here's some examples of other fragrance sites:
http://www.fragrancenet.com
http://beautifulperfumes.com
http://www.perfumania.com
http://www.fragrance-shop.co.uk

You don't necessarily need to make any wholesale changes to the design, but I'd try to streamline the use of fonts and punch up the graphic design a tad.

One other small comment: I use Safari on the Mac and when I use the "Shop By Brand" drop down nothing happens.

Otherwise, great job!

thanks justin..
i hav added your point for standarizing fonts, in my todo list.

Hey ,i try to open your site, but its not opening, But one thing i can say about online perfume shop is grate idea, customer can get discount on perfumes and cologne , so basically then can get <strong>discount perfumes</strong> for awesome prices.

I get this by clicking your link.

Oops! Google Chrome could not find www.fragranceocean.com
Internet Explorer cannot display the webpage

where the site gone ??