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Hi Navshack,
If had a brief look at your site. Here's a few comments, hope they help:
Overall
My first impression of the site:
1. Good visual, stands out a 'business site'
2. I like the sites image quality and size
3. I noticed above he fold line, there was noting indicating what your business does, apart from the fish finder link in the left catalogue menu.
4. On your browser tab it says 'buy fururno electronics'?
5. I'm from Aus, huge sports fishing nation- $9.99 shipping? - might be worth indicating which country you can trade to. I tried the task of buying and got to drop down, no Australia shipping.
6. I found the 'about us' difficult to read. The text is dense and the paragraph indents unecessary. Also the information is written in third party, be proud, be all 'about us'... You seem to be talking around with industry quotes. I admire your truth and commitment, however you have a sub heading 'product selection', then indicate your main and only brand is Furuno (does this send a wrong message). I got the impression, "we know what's best, if you want choice you better go else where".
Recomendations
1. Put a tagline next to your logo giving a clear indication of type of business.
2. The aussie dollar is strong, people are buying overseas leisure goods (golf, fishing) research the market for wider shipping.
3. 'About us content'
a) Get rid of the indents - easier to read
b) Engage your audience, write using more personal pronouns (we, us, you...etc.) this connects with your visitors, makes them feel you have a personal touch with them.
c) You may want to rethink your sub headings and order. Get some postcards write meaningful sub headings and ask some friends how they would order these headings, as if they were a potential customers looking at your page. You may find the order is different to your page.
D) Avoid comparison statements with other online dealer, new customers may not realise there is so much competition, so they might shop around after being gven the nudge by you.
E) No time to be modest write about your successful history from 1982, list achievments and the great sales.
Conclusion
The site is well designed and has a great easy to use product database. the products are clearly labeele with good image quality. The site is user friendly, howver there is no clear indication of a clear business heading or welcome, this makes the site alittle inpersonal.
I had to go to the contacts page and subsequently the help page to realise, after trying to buy a product, you don't ship to Australia. This then led me to the 'about us page', as I was hoping to find out more about your company how big and if you will eventually ship globally. Saying that, the choosing and ordering levels were good.
The biggest let down was the content on the about us page. The information was good, but the structure and eadability was difficult to understand.
I like the site, it is basically a distributor for Furuno products. The downside is the marketing, the selling message is 'this what we have got, take it or leave it'.
The ordering system is great, but to benefit, the sales are needed - so how to sell? Whats your hook, quality at value? Or is it service, what makes you better than your competitors - this was the question i tried to answer when reviewing the site. As a knowlegeable customer, excellent site for picking a product and buying.
I hope this email has't gone overboard (oops pun). I found the site enjoyable to review.
Good luck guys, great looking business
Last edited by Microdocman; 01-17-2010 at 05:22 AM.
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