Hi there, I have been trying to write an essay for a month, i read few e-commerce books but there are only few books that talk about switching cost and transaction cost.
Can anyone recommend me any website? Anyway, if you have any experience regarding these issues please share with me?
Essay question:
How do transaction costs alter the behaviour of individuals and firms in a market setting? Are switching costs and transaction costs the same thing? What is the effectivenes of different lock-in strategies?
Best Regards,
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