Web Site Optimization and Marketing Tip

[signature1]

I am a newly established website and while I am very versed in fine jewelry in every aspect my limited knowledge of web site marketing is limited. I would really appreciate any feedback of ideas for website optimization, any marketing tips in additional to any recommendations for a Marketing company if that is the best option.

www.signaturediamondgems.com

[JPnyc]

Well the 1st tips for SEO (search engine optimization) are, use text links where possible, write semantically correct HTML, don't use flash for navigation, put keywords in metatags, in plain text on the page, and most importantly, the page title is crawled 1st by bots, so put something descriptive of your product in there.

[signature1]

JPnyc,
Thanks for that info can you recommend a company that is could help us with the SEO wedo not have a large budget for this but we also know that our seasons for selling is quickly approching.

[TipPro]

Something you should change quickly are your urls. Having better urls are good for search engines and they look nicer for customers. For example your product page for the Sea of Sparkles ring has this url...
http://www.signaturediamondgems.com/...d&productId=82

it would be much better if the url was more like this...
http://www.signaturediamondgems.com/...f_sparkles.htm

the above url may be tough to create but an easy one that can be created in a couple minutes of work would be like this...
http://www.signaturediamondgems.com/products/82

The above url can be done easily by adding a rewrite rule in your .htaccess file

RewriteEngine On
RewriteCond %{REQUEST_URI} !-s
RewriteRule ^products/(.*) /index.php?act=viewProd&productId=$1

[signature1]

TipPro,
Thank for that great advice These are the things that go way over my head. It seams as though I spend to much time in the shop making jewelry.

[autoecart]

The most important thing is that content is king and always write for your visitors first search engines second. Also get incoming links from established related sites and never link to a non related site or a bad site

[roban]

If you do a Google search for 'organic seo' you'll get many tips for 'do it yourself' seo.

[bowler]

I am a newly established website and while I am very versed in fine jewelry in every aspect my limited knowledge of web site marketing is limited. I would really appreciate any feedback of ideas for website optimization, any marketing tips in additional to any recommendations for a Marketing company if that is the best option.

You need to learn basics about placing your articles in directories, link exchanges, press releases and web directories submission as well. With combination of good site content and using right keywords you most likely will receive a needed traffic to your site. Infromation about this methods you can receive in WWW. I'm also want you look at one project which help you to get high quality links. Project is based on web 2.0 principles, link to free report about it - www.mavericksocializer.com/free-report.html

At first you need to read information on topcs above to understand a principles of web promotion. Then your first step - For list of submission directories you can look at different SEO forums, I'm using IBP 9.1 for promotion my site. Maybe you find it useful too...
GL!

[Volusion]

I didn't realize that your site sold CZ until I saw a small bit of text at the top. The text within your site tells search engines what exactly you sell. If you include words like "cubic zirconia" or "diamond replica" within category headings, metatags, alt tags, or text in your site, it will ensure that Google search engine spiders will consider your site very relevant for people searching for these terms. This makes it easier to market specifically to the customers who want to buy what you sell.

If you do not have many references to CZ or diamond replica, Google will lump your site with all the other sites that use more generic references to jewelry. If you Google "diamond jewelry," you will see that this is a very competitive field and you will probably get lost in this mix.

If an SEO firm does not catch this, they are not paying attention.


Regards,
Michelle
http://www.volusion.com

[kikkiblues]

I would also love any such input regarding my site. We sell a very unique gift product- chocolate flower bouquets. So marketing is very easy for us in the sense that almost everyone is part of our target audience- however it is also very difficult at the same time since gift sites are abundant and competition is fierce. Any input would be very appreciated! www.thesweetgarden.com

[encodex]

I was looking through your website, and found that lot of works has to be done by an SEO, regarding keywords,tags,backlinks etc. we can help you out through our experts.

Windows mobile BIZTALK

[SunDevil]

Aaaahhhh yes the online jewelry market. Very agressive yet very profitable

Good idea coming to the forum to find help. I highly recommend researching the online marketing options before moving forward with any company.

A few good resources:
* www.seomoz.org
* www.seo-theory.com/wordpress


Options to look into include:
* Email marketing
* Search Engine marketing
*PPC
*SEO

* Banner Advertising
* Streaming Radio/TV/Media
* and the list can go on.

Here is a good glossary of terms http://www.clocktowermedia.com/glossary/

[Tamsin Presley]

Hi,

If you include words like "cubic zirconia" or "diamond replica" within category headings, metatags, alt tags, or text in your site, it will ensure that Google search engine spiders will consider your site very relevant for people searching for these terms. This makes it easier to market specifically to the customers who want to buy what you sell

[SilviaElisabeth]

One of the smartest and safest marketing strategies that any business owner can utilize is the strategy of only paying for performance. Pay for performance marketing means your marketing dollars are spent only on results: additional sales and profits. Learn how Pay-Per-Click (PPC) Search Engine campaigns work

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[carle]

Hope this tip is useful for you: http://www.web-source.net/webpage_optimizing.htm


Ps: Comm100 Personnel
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www.comm100.com