I just recently read an article about the steps to creating a marketing plan. Actually, there is only one step involved and that is to research. The rest of the article talks about the components that I need to consider when I am creating my marketing plan. Here are the components listed:
• Economics
• Product
• Customers
• Competition
• Niche
• Strategy
• Sales Forecast

Are there any other business components that I should include in my marketing plan? Thanks!