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Thread: Difference between SMM and SMO..

  1. #1
    Join Date
    Jul 2012
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    33

    Post Difference between SMM and SMO..

    Can anybody tell me what is the difference between SMM and SMO.??

  2. #2
    Join Date
    Apr 2012
    Location
    USA
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    62
    Hello there,

    Social Media Optimization vs. Social Media Marketing, by web strategy consultant Cameron Olthius on the Pronet Advertising blog. Discusses the difference between social media optimization (SMO) and social media marketing (SMM), describing SMO as on-page changes to a website that make the content and message are more compatible with social media sites, and SMM as techniques for actively increasing awareness of a website through participation in social media communities and services.

    Thanks and Regards
    Agili Ron

    Ebusiness Software

  3. #3
    Join Date
    Jul 2012
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    Hey Ron,thanks for the feedback.And i guess only you know the answer to this question.

  4. #4
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    Oct 2012
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    Social Media Marketing (SMM) can be defined as a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and better customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.

    Social Media Optimization (SMO) can be defined as a method of social media activity with the intent of attracting unique visitors to website content. Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos.

  5. #5
    Join Date
    Oct 2012
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    Social media marketing is optimizing the social media websites. Social media websites attrackt a wide range of people. Have a good network in the social media websites and make sure to check the activity being carried on in the social media website and be an active part of it. Search engine optimization means implementing the SEO tasks for securing good keyword rankings and better incoming traffic.

  6. #6
    Join Date
    Aug 2012
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    SMM stands for Search Media Marketing likewise SMO stands for Search Media Marketing. In both ways we promote a product on SMM platforms like Facebook, Twitter, Pinterest and Google+.

  7. #7
    Join Date
    Mar 2010
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    Quote Originally Posted by jasonmartin View Post
    ... SMO stands for Search Media Marketing...
    Ooops! A typo perhaps? The answer is already in the thread.

  8. #8
    SEM is Search Engine Marketing, its more broad then just SEO, and it also includes PPC (pay per click)...

    SMM
    Social media marketing refers to the process of gaining website traffic or attention through social media sites.

  9. #9
    Join Date
    Oct 2011
    Posts
    53
    t helps you in building good social media reputation which is considered by Google while ranking your website in search results.
    Benefits of SMO
    - Helps you in gaining a good social media reputation
    - Exposes your content across a wide audience
    - Helps you with quick indexing
    - Brings you more traffic
    - Gets you the benefit of backlinks (if do-follow)

    SMM (Social media marketing) is also an internet marketing strategy which makes use of social media outlets to promote a product. Most importantly it helps you in product promotion and interaction with customers.
    You may as well follow these social media marketing tips
    -Posting a lot of quality content is the key to success
    -Write a blog and keep it alive with catchy content
    -Do Guest blogging and Blog commenting
    -Video distribution
    -RSS feed distribution
    -Join your niche related groups
    -Directory submission
    -Social bookmarking sites
    -Social networking sites
    -Participate in forums and communities

  10. #10
    Join Date
    Oct 2011
    Posts
    53
    t helps you in building good social media reputation which is considered by Google while ranking your website in search results.
    Benefits of SMO
    - Helps you in gaining a good social media reputation
    - Exposes your content across a wide audience
    - Helps you with quick indexing
    - Brings you more traffic
    - Gets you the benefit of backlinks (if do-follow)

    SMM (Social media marketing) is also an internet marketing strategy which makes use of social media outlets to promote a product. Most importantly it helps you in product promotion and interaction with customers.
    You may as well follow these social media marketing tips
    -Posting a lot of quality content is the key to success
    -Write a blog and keep it alive with catchy content
    -Do Guest blogging and Blog commenting
    -Video distribution
    -RSS feed distribution
    -Join your niche related groups
    -Directory submission
    -Social bookmarking sites
    -Social networking sites
    -Participate in forums and communities

  11. #11
    Join Date
    Dec 2012
    Posts
    16
    I think SEM and SMO are different name there are not any difference between them.

  12. #12
    Join Date
    Nov 2016
    Location
    Bnaglore
    Posts
    78
    SMO refers to on-page modifications on your website and SMM refers to activities taking place outside your website

  13. #13
    Join Date
    Jul 2016
    Posts
    125
    Hi,

    SMM - Social Media Marketing - Paid marketing in Social Media websites.

    SMO - Social Media Optimization - We optimize and market the content manually.

  14. #14
    Join Date
    Dec 2016
    Posts
    20
    SMM_Social media marketing
    SMO_Social media optimisation
    Actually, SMM is the next step to SMO. Once you optimise your website, it’s time to share and publicise it online on various social media channels for the people to know about your brand, its product and services and to show interest in them.

  15. #15
    Join Date
    Dec 2015
    Location
    New Jersey
    Posts
    127
    Social Media Marketing (SMM) refers to the process of gaining website traffic or attention through Social Media Sites. It is a very effective way of promoting our website.
    Social Media Optimization (SMO) is the strategy used to drive the traffic to your site from sources other than Search Engines. Some of the SMO techniques include blog commenting, social bookmarking, video & photo sharing.

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