For small to medium businesses (SMBs), performing sales and marketing while providing attentive customer service often means stretching a narrow, if not nonexistent, budget to its limits. More recently, social media has proved to be a valuable - and affordable - tool to improve customer relations when used intelligently. More customers can be engaged more directly, instantly, and personally through Web social platforms than has ever been possible using older forms of media. But putting the power of social media to work requires internal changes to the companies staffing and skill sets. The company itself may need to undergo cultural shifts to adapt to new scales of customer interaction and technical adaptation, and remain agile as the web continues to change. Following are the important factors :
• Effective practices for sales and marketing for the social SMB
• How to build collaborative internal teams and best social media practices
• Customer service realities in today’s online social environment
• Forming a social media strategy in a marketplace of shifting social platforms and features.
Yes, social media has revolutionized the small and medium size business industry, and made their life easier a lot. They can get leads and orders just through communicating with their fans or followers.
It is interesting how social media can be utilized to funnel traffic and business. Creating relationships and adding value are very effective. Make ones fan page a desirable resource for would-be customers works very well. Who'd have thought it would be like this a decade ago?
More than an evolution of social media I would say is a revolution because it changes 360 degree the way of marketing, because from the standpoint of the consumer is much easier to trust a "friend" who says something is good that in a single TV ad or banner
Yup indeed its amazing how social marketing as changed the face of marketing but i would say anybody could start of small with social marketing and slowly scale it up it really doesnt need to cost that much to get your foot in the door especially for local small town businesses also training may not be as hard as you expect as many students understand social marketing maybe better then most business owners. Another thing is paid social marketing isnt as effective as you may think the cheaper option might actually be the better converting one.
Yeah, agreed with you Ayush, Case studies have shown that social media has been of tremendous use for small business owners. It has helped them get new customers and maintain solid bonding with their old customers.
It actually provides direct window to connect with your customers and be with them.
Corporate businesses and their customers, between celebrities and their fans and has leveled the playing field for small businesses versus their bigger rivals. Through Social Media Marketing, ideas can be shared quickly, easily and cheaply, long lasting relationships can be built between strangers and when worked for maximum effect it can boost a brand’s online reputation no end.
Social Media Marketing isn’t as simple or easy as all that though, especially as you have to engage people in a friendly and personable way every day, while still keeping things fresh and interesting. There’s nothing worse than Facebook spam, or Twitter accounts posting the same message day in day out.
Each social media network offers businesses in different fields different advantages. Whereas Facebook is fast been adopted by all businesses as an integral part of their online promotional mix, others are more tailored.
Indeed, the use of social media to run business seems unavoidable. It's very usefull to increase blog and website traffic and is the new way to attract Customers.
In order to manage all accounts of the company (facebook, twitter, google plus,...), let me suggest to use a Social Media Management Software. Check out this database with 46 software *link removed*. You can compare features according to your needs and find the best for running your business.
Moderator: we'll let you recommend your own software after you make a genuine contribution to the forum.
I agree with the post of Ayush which focus on importance of social media for promotion of business.social media site plays vital role for promotion of business site.Daily user of internet increases day by day.social media helps for publishing and advertising business product worldwide.It is a place where we get new customer and we can maintain strong bonding with our old customer..
Social media tool can be utilized to get traffic and business. Creating page and adding Fresh content are very effective. Make ones fan page a desirable resource for would-be customers works very well. Social Media Marketing isn’t as simple or easy as all that though, especially as you have to engage people in a friendly and personable way every day, while still keeping things fresh and interesting. They can get leads and orders just through communicating with their fans or followers.
In my point of view social media is become an important element for all kind of business. It is playing an effective role in growth of business. Business man can advertise their products at socialnetwork sites which easyly convince their customers.
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