Top 10 rules for e-commerce success
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Thread: Top 10 rules for e-commerce success

  1. #1
    Join Date
    Feb 2012
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    8

    Top 10 rules for e-commerce success

    Hey Everyone,
    I am writing a paper on e-commerce and one of the requirements is to join an on-line forum with a question - SO PLEASE POST AN ANSWER FOR ME!!

    What do you think are the TOP 10 RULES FOR E-COMMERCE SUCCESS - from a business perspective??

    Thanks so much!!

  2. #2
    Join Date
    Feb 2012
    Posts
    8
    1. Sell products that have high margins
    2. Sell products that have pull power
    3. Learn online marketing, especially search engine marketing
    4. SEO for ecommerce is hard and takes time but it really is the pot of gold at the end of the rainbow
    5. Make your advertising profitable as soon as possible
    6. Get a good web developer that specialises in ecommerce if you can’t do it yourself
    7. Only spend money where it’s going to bring in cash
    8. Add more products to your store
    9. Write better descriptions and get better photos
    10. Get customers to review your products

    link removed
    Last edited by The Old Sarge; 02-17-2012 at 12:29 PM.

  3. #3
    Join Date
    Feb 2012
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    16
    Rules for Ecommerce success
    1. Registration of your domain:
    2. Navigation:
    3. Fully functional website:
    4. Have an online catalogue:
    5. Give right information about company and staff:
    6. Website security:
    7. Search engine optimization
    8. A follow up thank-you mail to your online shoppers:

    If you are looking for ecommerce solutions that take your retail business to the next level; you need NicheSuite! With NicheSuite, your business can perform a host of functions. It comes with end-to-end integration. You can reach out to a global market, plus you can simplify your inventory!

  4. #4
    Join Date
    Jun 2011
    Location
    portland
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    48
    useful 10 rules

  5. #5
    Join Date
    Feb 2012
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    8

    tips from this whitepaper

    To pick up on a previous point on optimising your website, You might find this white paper useful on ways to optimise your website which will help you on the road to ecommerce success. http://www.brightpearl.co.uk/sites/d...0Website_0.pdf

  6. #6
    Join Date
    Dec 2011
    Posts
    98
    1 You must build a brand, but not through brand advertising
    2 Customer Lifetime Value (CLTV) is your new pulse
    3 The 6 “Cs” are your vital signs: Ignore them at your peril!
    4 Your goal: cheap, fast and free
    5 It’s the service, stupid
    6 Only lemmings focus on last-click marketing
    7 Affiliates are risky. Don’t let them pick your pocket.
    8 WWAD (What Would Amazon Do)?
    9 Identify your best customers, encourage customer loyalty, and motivate the evangelicals
    10 Keep it social, but keep your data too

  7. #7
    Join Date
    Feb 2012
    Posts
    8
    Good list Alan

  8. #8
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    Feb 2012
    Location
    Unitade Kingdom
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    Good list. The rules really helpful.

  9. #9
    Join Date
    Nov 2010
    Posts
    96
    Customer Loyalty is most important. Rate of returning customers needs to be maintained as high as possible.

  10. #10
    Join Date
    Aug 2011
    Posts
    32
    The keys will be marketing (SEO, Pinterest,etc) and making sure you're selling a product that has a demand

  11. #11
    For my personal opinion a customer relationship is essential. Keep quality customer relationship and satisfy your client needs is the key of success.

  12. #12
    Join Date
    May 2012
    Location
    Columbus, OH
    Posts
    13
    The number one most important rule is to plan. Think about what you want your e-commerce site to do for you. Write it out on paper and draw what you think it should look like. Think about the name of the site; is their a conflict with an existing brick and mortar store of the same name, is the e-commerce site another sales venue for an existing brick and mortar store? You want your site to be easily remembered but because your site is your brand and not someone else's. Think about a niche to fit into.

    The second rule is to research. It may be that others have your planned name already so you'll need to make some modification to the chosen site name. You may find in your research that your chosen niche is highly competitive which in some cases may be good but in other cases may be not so good. You may find that your niche isn't competitive and depending on the number of search hits that will be good or bad.

    The third rule is to begin to action the plan. Register your site name, put the design of the site into action. Start advertising the site. Get feedback from the clients.

    The fourth rule is to review the plan in action. Watch the results of the site. Is it a good fit for your clients? Look at the client feedback.

    The fifth rule is to plan to change. Take the review data and make changes based on client feedback and overall results.

    The sixth rule is action the changes. Continue to get feedback from the clients.

    The seventh rule is make sure the advertising gives enough detail to make the viewer interested in looking further.

    The eighth rule is continue to review and change. You can never leave a site static if you want to give value and continued service. You must always provide fresh advertising.

    The ninth rule is to enjoy what you have accomplished in putting the site together and then do it again. Success leads to more success and that is what we should strive for.

    The tenth rule is to put your good work into publication for others benefits. In short this is a form of advertising but can be beneficial for those who wish to do something similar. They may pay good money for your knowledge.

  13. #13
    Join Date
    May 2012
    Posts
    1
    1. Registration of your domain:
    2. Navigation:
    3. Fully functional website:
    4. Have an online catalogue:
    5. Give right information about company and staff:
    6. Website security:
    7. Search engine optimization
    8. A follow up thank-you mail to your online shoppers: If you are looking for ecommerce solutions that take your retail business to the next level; you need ...

  14. #14
    Join Date
    May 2012
    Posts
    1
    I have a domain name that ranked num 1 on Google for over 3 years as a blog/affiliate site. I wish to develope this domain into a e-commerce site and need advice on the best hosting outfit, (for as little cost as possible) as well as where to find reliable drop shippers. The products are motorcycle helmets, all motorcycle related parts and clothing. This is going to be on a shoe-string budget so cost is a major concern. Basically I wish to get the site out of parking, e-commerce it up, reach num 1 again and then sell the site. Appreciate any helpful info you guys can provide.

  15. #15
    Join Date
    May 2012
    Posts
    4
    The most essential thing for an eCommerce website is reaching out to wide range of people. This can be done through creating and maintaining a good web presence. Various strategies can be followed like article submissions, blogging, social bookmarking and social networking.

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