Top 10 rules for e-commerce success

[kathiny]

Hey Everyone,
I am writing a paper on e-commerce and one of the requirements is to join an on-line forum with a question - SO PLEASE POST AN ANSWER FOR ME!!

What do you think are the TOP 10 RULES FOR E-COMMERCE SUCCESS - from a business perspective??

Thanks so much!!

[Lukevdp]

1. Sell products that have high margins
2. Sell products that have pull power
3. Learn online marketing, especially search engine marketing
4. SEO for ecommerce is hard and takes time but it really is the pot of gold at the end of the rainbow
5. Make your advertising profitable as soon as possible
6. Get a good web developer that specialises in ecommerce if you can’t do it yourself
7. Only spend money where it’s going to bring in cash
8. Add more products to your store
9. Write better descriptions and get better photos
10. Get customers to review your products

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[LindaL]

I would add:

1. Know your competitors
2. Develop good marketing strategy
3. Learn and build knowledge base
4. Use the latest e-commerce tools

[Bharat Book]

1. Sell products that have high margins
2. Sell products that have pull power
3. Learn online marketing, especially search engine marketing
4. SEO for ecommerce is hard and takes time but it really is the pot of gold at the end of the rainbow
5. Make your advertising profitable as soon as possible
6. Get a good web developer that specialises in ecommerce if you can’t do it yourself
7. Only spend money where it’s going to bring in cash
8. Add more products to your store
9. Write better descriptions and get better photos
10. Get customers to review your products

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This is great 10 rules,
overall thread is very important thank you to all of you for sharing this precious information with us...!

[johnmclaren]

1. Sell products that have high margins
2. Sell products that have pull power
3. Learn online marketing, especially search engine marketing
4. SEO for ecommerce is hard and takes time but it really is the pot of gold at the end of the rainbow
5. Make your advertising profitable as soon as possible
6. Get a good web developer that specialises in ecommerce if you can’t do it yourself
7. Only spend money where it’s going to bring in cash
8. Add more products to your store
9. Write better descriptions and get better photos
10. Get customers to review your products

link removed

Fully agree to your pedagogy of getting the benefits from the e-commerce business. Know your customers first and develop your product as per there needs. The offering should be tailored as per there needs. Focus on building relationship with your potential clients through promotional products offerings and do maintain it. Look for link generation for your site.

[saima]

Rules for Ecommerce success
1. Registration of your domain:
2. Navigation:
3. Fully functional website:
4. Have an online catalogue:
5. Give right information about company and staff:
6. Website security:
7. Search engine optimization
8. A follow up thank-you mail to your online shoppers:

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[chengang]

useful 10 rules

[Brightpearl]

To pick up on a previous point on optimising your website, You might find this white paper useful on ways to optimise your website which will help you on the road to ecommerce success. http://www.brightpearl.co.uk/sites/d...0Website_0.pdf

[Alan2011]

1 You must build a brand, but not through brand advertising
2 Customer Lifetime Value (CLTV) is your new pulse
3 The 6 “Cs” are your vital signs: Ignore them at your peril!
4 Your goal: cheap, fast and free
5 It’s the service, stupid
6 Only lemmings focus on last-click marketing
7 Affiliates are risky. Don’t let them pick your pocket.
8 WWAD (What Would Amazon Do)?
9 Identify your best customers, encourage customer loyalty, and motivate the evangelicals
10 Keep it social, but keep your data too

[Lukevdp]

Good list Alan

[merryscanlan]

Good list. The rules really helpful.

[algozone]

Customer Loyalty is most important. Rate of returning customers needs to be maintained as high as possible.

[scrub]

The keys will be marketing (SEO, Pinterest,etc) and making sure you're selling a product that has a demand

[Ryanloop]

For my personal opinion a customer relationship is essential. Keep quality customer relationship and satisfy your client needs is the key of success.

[earnieboyd]

The number one most important rule is to plan. Think about what you want your e-commerce site to do for you. Write it out on paper and draw what you think it should look like. Think about the name of the site; is their a conflict with an existing brick and mortar store of the same name, is the e-commerce site another sales venue for an existing brick and mortar store? You want your site to be easily remembered but because your site is your brand and not someone else's. Think about a niche to fit into.

The second rule is to research. It may be that others have your planned name already so you'll need to make some modification to the chosen site name. You may find in your research that your chosen niche is highly competitive which in some cases may be good but in other cases may be not so good. You may find that your niche isn't competitive and depending on the number of search hits that will be good or bad.

The third rule is to begin to action the plan. Register your site name, put the design of the site into action. Start advertising the site. Get feedback from the clients.

The fourth rule is to review the plan in action. Watch the results of the site. Is it a good fit for your clients? Look at the client feedback.

The fifth rule is to plan to change. Take the review data and make changes based on client feedback and overall results.

The sixth rule is action the changes. Continue to get feedback from the clients.

The seventh rule is make sure the advertising gives enough detail to make the viewer interested in looking further.

The eighth rule is continue to review and change. You can never leave a site static if you want to give value and continued service. You must always provide fresh advertising.

The ninth rule is to enjoy what you have accomplished in putting the site together and then do it again. Success leads to more success and that is what we should strive for.

The tenth rule is to put your good work into publication for others benefits. In short this is a form of advertising but can be beneficial for those who wish to do something similar. They may pay good money for your knowledge.