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Thread: The Good and the Bad of Email Marketing

  1. #1
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    Jan 2012
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    Red face The Good and the Bad of Email Marketing

    The major advantage of Email marketing is cheap and effective approach for reducing the time as well as various set of tools & services are available. The major drawback of this approach as spammer list due to the buying the email list to advertise your business…I think this the good and bad things of email marketing but, well supporting approach for marketing process.

  2. #2
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    The positive thing about email marketing is that you can reach your potential clients anywhere anytime. The main disadvantage of email marketing is that you could find yourself in the spammers list. You email will be deleted once and forever.

  3. #3
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    Thank you for the sharing your information... For the recent trend, email marketing having the best support for the business process... Can give your suggestion...

  4. #4
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    Hi...

    Interesting and marketing always vital for any kind of business

    url removed by Roban
    No advertising READ THE RULES

  5. #5
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    Email marketing is only effective when you target the right people. Bulk email sending is just useless. In my opinion, sending products update through newsletter to existing clients is more beneficial than sending emails to unknown people. But this is just form my personal point of view.

  6. #6
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    Thank you for sharing the information about the Email marketing.... I have the confusion between the email marketing and affiliate marketing...Can you give any idea..

  7. #7
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    I have the confusion between the email marketing and affiliate marketing...Can you give any idea..
    Actually, email marketing and affiliate marketing are two separate things, but somehow both are related to each other. To become a successful affiliate marketer you should have to create your own mailing list. But how to create a list of potential customers that may take some interest in your products is just depend on your skill.

  8. #8
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    Normally email marketing is treated as spamming process. Why you would like to get email from unknown companies who are trying to sell the product online. Email id also started banning users for sending unwanted emails in bulk. Many people claim that they receive thousands of spam mail everyday from different company. The best thing about email marketing is you get direct customers from different sources.

  9. #9
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    Email marketing is a fantastic tool in any web businesses arsenal, however what you are talking about is buying email lists and sending millions of unsolicited emails which is SPAMming, and I would suggest for any business that wants to last and is serious it is also counter productive.

    Email marketing done properly involves gaining permission from a user to email them, usually gained through a membership site or by giving a great offer or having the user willingly give you their details in some way. Follow that with emailing them only with freebies or genuine information and every now and then actually sell them something. As a rule of thumb it is widely suggested to be providing or contributing in 80% of your communications and selling in 20%.

    Done this way it is a very effective marketing channel, otherwise only do it if you are risk tolerant and looking for a one time hit that may or may not work.

    Hippi

  10. #10
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    hi
    the problem is that people treat e-mail marketing as spamming. not all the people , but most of them. becuase of this fact, many business, not use in
    e-mail marketing. on the other hand, e-mail marketing can boost the traffic to the site and bring more costumers.

  11. #11
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    I agree with paullopez that email marketing is not relevant to use with unknown people. It is good idea to have your own list of addresses to send to, IMO. So, current customers could sign up an offline form to receive emails, or an online form where they opt-in.

  12. #12
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    Quote Originally Posted by paullopez View Post
    ... Bulk email sending is just useless...
    If only that were true! Unfortunately, if a spammer sends out 10,000,000 spam emails, and just one person buys something, the spammer may have made enough profit to do it again... and again... and again.

  13. #13
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    One of the major pros of email marketing is that is cheap and effective (cheaper than direct mailing and effective in reducing the time to reach out to thousands in a matter of minutes). The best part about email marketing is that you can reach out to your potential clients anywhere anytime. A major drawback of email marketing and especially if you are buying email lists to advertise your business is you could find yourself in the spammers list and there goes a lot of credibility. Always give the users a chance to opt out of your email newsletters and listings, without a catch - always.

    Regards
    Agili Ron

    Business Software Applications
    Last edited by Agili Ron; 07-12-2012 at 08:24 AM.

  14. #14
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    The advantage of email marketing is the fact that it can help you reach about a million audience within a short time span. The expense incurred is also minimal as emails can be sent free of cost. It also helps track of who has received the mail and who hasn't.
    The disadvantage of email marketing is that many people do not consider mass mailers of good reputation and thus tend to ignore those mails.

  15. #15
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    Jan 2013
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    Your stuff is really very beneficial on Email marketing. Thanks for sharing.

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