Difference between SEO and PPC
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Thread: Difference between SEO and PPC

  1. #1
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    Difference between SEO and PPC

    I know this might be a little elementary, but what is the main difference between SEO and PPC? Do you consider PPC to be part of SEO?

  2. #2
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    PPC is just what the name says ... you put up a link and pay a fee every time someone clicks it. Although that is hardly effective SEO IMO, the link, if properly coded, could have some SEO benefit, slight though it may be.

    But I'd guess that the major SEs have already developed a way to make sure PPC links are not counted the same way ordinary links are counted ...
    The Old Sarge

  3. #3
    Generally speaking, SEO works for organic traffics while PPC for paid traffics. SEO refers to many jobs include off-page and on-page issues while the most effective PPC platform would be Google Adwords.

    Thanks,

  4. #4
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    PPC is the paid way to bring traffic on to your website whereas SEO is the organic way of bringing traffic on to your web page.

    On PPC you target certain keywords and then you need to pay every time when the clicks are done whereas in SEO there is no limit to the number of keywords targetted as long as you can manage those keywords. In my view PPC is a short cut way of bringing the traffic on to your site whereas SEO is a hard way of doing the same task.

  5. #5
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    Quote Originally Posted by Brain View Post
    In my view PPC is a short cut way of bringing the traffic on to your site whereas SEO is a hard way of doing the same task.
    Good point, but SEO, if done yourself, doesn't cost anything but time.
    The Old Sarge

  6. #6
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    The first being 'PPC' and the second being 'SEO'. As these are both acronyms they can be fairly impenetrable to the layman.Both of these options have strengths and weaknesses. While PPC has a more immediate effect, it is limited to the amount of money you put into it; whereas SEO has the potential to generate massive amounts of self-perpetuated traffic for a short amount of money with a little bit of luck.

  7. #7
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    SEO and PPC are complementary strategies. The most obvious difference is the price tag that comes with these two techniques. You are paying for the clicks that PPC sends your way, whereas the clicks from SEO are free. Getting to the top of the SEO tree for your most lucrative search terms requires hard work.

  8. #8
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    Quote Originally Posted by The Old Sarge View Post
    Good point, but SEO, if done yourself, doesn't cost anything but time.
    Right! Unfortunately, PPC will also **** the money out of your pocket faster than a New York minute!

  9. #9
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    [QUOTE=
    But I'd guess that the major SEs have already developed a way to make sure PPC links are not counted the same way ordinary links are counted ...[/QUOTE]

    I think PPC is considered best for traffic not for backlinks.

  10. #10
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    Post Re:

    Hi Friends,

    SEO and PPC both are activities are fall under the umbrella of SEM (Search Engine Marketing) However, they are very different activities and its the smart marketer that makes a point of learning the difference but embracing both.

    If use SEO best practices to make sure that your website appears in the “organic search” results of a Google page.SEO is a method of using certain keywords in order to pull up the website of choice. SEO can be used this way to increase website traffic. PPC, better known as pay per click, is another method of internet marketing using keywords.

    SEO is used by many companies to bring more traffic to their websites. Companies desiring high search engine results, more website visitors and traffic, more sales, more return on their investment, and those with an e-commerce business all can benefit from SEO.Link building is an important part of SEO, as well as using meta tags for search engine placement, keyword use, and is primarily used on the popular websites, such as Google and Yahoo.

    PPC is good for companies who are just starting out and trying to build up their company name or brand. PPC are not the same as the organic listings, and are paid links. It is important when selecting a company to do your PPC campaign that they take the time and interest to design the program around the needs of the business advertising. If the company advertising has to sit down and figure it all out, this nearly eliminates the point of a third party marketing campaign company. Keywords are very carefully selected by a good company putting together a PPC campaign. Search engine listings are still incredibly important with PPC so that the right eyes are seeing these listings.


    Didmac

  11. #11
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    I think PPC is a part of SEM. Comparing with SEO, PPC's effective time is quick, but the duration depends on the maintenance funds. SEO is almost free. And good SEO can bring durable benifits.

  12. #12
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    PPC is an SEO technique. SEO uses a lot of optimization methods and techniques, while pay per click campaigns are techniques themselves.

  13. #13
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    Arrow

    Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion.
    While PPC is is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
    As conclusion i will say that people working in the field of SEO have to compete and input enough in terms of effort and activities while PPC practitioners get the same results in less time with more cost.

  14. #14
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    Quote Originally Posted by morpheus100 View Post
    Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") ...
    Please refrain from copy/paste of material from other sources ... unless of course it's your original material ...
    The Old Sarge

  15. #15
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    getting results instantly through PPC, SEO Takes time but very gud stays for long time.

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