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Thread: Multi Channel Sales - Sales % per Channel

  1. #1
    Join Date
    Jan 2018
    Posts
    1

    Multi Channel Sales - Sales % per Channel

    New here. I am currently doing market research into a product i can manufacture and sell through ecommerce.

    We are trying to create our online presence through developing our own website, and through ecommerce sites such as Amazon etc, as well as affiliates.

    I am trying to find out very approximate figures for the size of the market, and the size of my own potential sales, in order to justify going online.

    I currently use 'junglescout' to get approximate figures of different sellers in our industry (car care products). However, i would like peoples advice on, APPROXIMATELY, how much of a serious sellers sales would go through Amazon, and how much would go through other channels.

    e.g. if i see someone is selling 10 units per month, can i assume through their multi-channelled approach, they should be selling 100 units overall? or 20? or 15?

    I understand that this would vary with everybodies particular sales strategy, but is their an industry standard thats say "well as a serious ecommerce seller, usually only 30% of sales typically go through amazon"

    I know i can just start selling and see what happens, but we need to make some capital asset investments (to do with new moulds for bottles) to start selling. I would like to know if this market is worth developing basically.

    Any views, opinions or past experience would be greatly appreciated!

  2. #2
    Join Date
    Apr 2011
    Location
    Dallas, TX
    Posts
    278
    I don't buy much on line....but when I do, it's through Amazon... Buying from a site/company that I've never heard of isn't going to happen....unless it get glowing recommendations from people I trust.

    There are too too many dark holes out there on the internet that do nothing but **** your money out of your pocket.

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