Is direct mail advertising a good option?

[groshot]

Direct mail is a key tool in my overall marketing plan. It works pretty fine though many experts state it has been dead. Using this online contact management software makes the entire direct mail campaign more successful. But you should remember that one single mailing does not make a marketing campaign.

What is your experience in implementing such a project?

[chrismorelo]

Yes, I tried, but most of my emails goes to trash folder and no one opens it... I don't really like email advertising, instead I do paid and social marketing.

[anandhad]

Direct mail empowers you to be creative. Don't just fire off a boring letter that could get mixed up with a target's bills create something nobody has seen before.

[alex5]

Direct mail campaigns give a high ROI and even a higher ROI than paid ads. They can work effectively in a campaign by themselves, or alongside a digital-marketing campaign. ... Because direct mail is more likely to get read, it increases your brand awareness, even if the first letter is unsuccessful