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Thread: Analytics for e-commerce.

  1. #16
    What else you be needing when you have a free tool by Google [Google Analytics], who can track almost every insight for you without a problem.

  2. #17
    Join Date
    Jun 2019
    Is there any thing specific you are looking for?

  3. #18
    Join Date
    May 2019
    Here is a list of relevant analytics tools that help you run your e-commerce business effectively:
    1. Google Analytics.
    2. Piwik is a free and open-source web-analytics application that runs on PHP/MySQL stack. It tracks online visits to one or more websites and displays reports on these visits for analysis.
    3. MixPanel service tracks user interactions with web and mobile applications and provides tools for targeted communication with them. Collected data is used to build custom reports that measure user engagement and retention.
    4. AMC is a collection of integrated online marketing and Web analytics products created by Adobe Systems. It is a comprehensive solution which enables specialists to measure, personalize, and optimize their campaigns and digital experience for optimal marketing performance.

    This information was taken from here.

  4. #19
    Join Date
    Jun 2019
    It really depends on what you are looking for:
    Traffic analytics: Google Analytics
    Accounting analytics: Xero
    Product analytics: Haste
    Heatmap analytics: Hotjar
    Email Marketing analytics: MailChimp

  5. #20
    Join Date
    May 2019
    There are a lot of tools that may help you measure how your e-store is doing. But it's hard to immediately determine what exactly you need to use. Here is the list of some tools I think useful:
    - analytics tools:
    Google Analytics tracks funnels (referred to as “goals”), that help track any changes in users’ statuses during their journey through the e-store. It tracks almost everything! But, when it comes to tracking events, this tool leaves much to be desired. Plus, if you need to process big data, you should use the premium version.
    MixPanel provides real-time data. MixPanel functionality also includes A/B tests and user-survey forms. This tool is the perfect solution for you if you’re mostly interested in clear customer segmentation, retention analysis, and tracking events.
    - Business intelligence tools:
    Sisense, SAS, Tableau, Oracle BI, Microsoft BI Tools, SAP BI, etc. They gather raw business data from various sources and structure it in order to provide you with insights. They also have predictive capability, which allows it to determine the likelihood of future events using online analytical processing (OLAP), data mining, data modeling, and forecasting.
    - Email Marketing Tools:
    MailChimp is a freemium tool for email marketing that provides you with in-depth reporting at the end of your advertising email campaigns. With MailChimp, it’s easy to create your own templates, or choose and customize readymade ones from a large collection.
    GetResponse is a user-friendly tool that offers unlimited mailing, Google Analytics integration, and a variety of other advanced features.

    I have found all these tools here . Some of them I've found relevant, but some were not suitable for my business.

  6. #21
    Join Date
    Sep 2019
    The Ecommerce reports allow you to analyze purchase activity on your site or app. You can see product and transaction information, average order value, e-commerce conversion rate, time to purchase, and other data. add code to your site/app to collect e-commerce data. You can also get lead report by setting up goal conversion.

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