I can understand fear of being ripped on the internet, but a fear based existence is futile. Ebay has turned my business around. I am an active seller. Within my first week I began to generate on average of $1000 daily. I probably give 5% to ebay for listing. (% unconfirmed) The fee's to post and sell on ebay are minimal compared to the industry related websites in the Used Cellular Industry. Another advantage for my business is the fact that I can wholesale to the direct retailers and establish long lasting relationships to vendors I would normally not even know about.

In my industry volume is the key. If you are small and do not have enough volume to keep up with the big boys then eBay is the answer to all your problems. It was to mine.

My question is about opening a storefront on eBay. Since the downfall of half.com , I understand that eBay is offering a fixed price store front for minimal listing cost. ( $0.02 per item in your store.Plus $50 a moth to be "featured") Does anyone have any feedback on this? Are thier other auction/storefront sites that may be a better option? Any feedback is welcome.