Guy Who Renames Stuff Has A Hit Book - Buzzmarketing

[pearl]

WTF!!!!

I am so pissed off with these damn marketers renaming every
damn building around. My daughters middle school is now
'in discussions' with Frito Lay about calling the school
Frito Lay Middle School and it's this guy's fault.

Before anyone else was doing it .. this dude Mark Hughes
convinced a bunch of yokels in Oregon to rename their
town to the same name as his dot com -- hence the change
from Halfway, Oregon to Half.com, Oregon. WTF!!!

According to USA Today
http://www.usatoday.com/money/books/reviews/2005-07-25-buzz-marketing_x.htm
and a bunch of other big time book reviewers the dude
is on 'fire' and 'right on' with his load of marketing
crap.

Personally .. I can't stand this type of stuff. I like
to be able to turn off the TV, turn off the radio, close
the stinkin magazine and have no more ads. But .. thx
to wealthy bastards like Mark Hughes .. me and my kids
are hit daily with additional ads.

So .. here is my response. I've actually ordered one of
his books from Amazon

http://www.amazon.com/exec/obidos/ASIN/1591840929

I am then going to take the cover to Kinkos, scan it,
change the author's name to something else ...like
MIKE HUNT and then gingerly place it on the shelf at
my local Barnes & Noble.

Yes .. i know this will do absolutely nothing ..
but they say if we just switched our lightbulbs to
that new kind .. we could save a bunch of coal ..
so this is my little protest.

[TipPro]

This is a random post but I have something to say about the subject... A couple years ago Philadelphia, built their professional football and baseball teams new stadiums. A lot of tax money and some private money funded the stadiums.

So the cities tax money helped fund this stadium but the city is not allowed to use the stadium for any events. But the thing that really really really bothers me is that the city was not allowed to name the stadium! Our tax money funded the stadium so we should at least be able to name it! Instead it is named after a bank :(

[autoecart]

Well as always those with the money have the bottom line on everything. Maybe I should just start going around calling every random everyday object something else and when someone asks I will just say that I never liked its name and think mine is better.