mikedbh
01-27-2005, 08:07 PM
Hello,
I work for a pure e-commerce company which sells custom-made metal goods. I'm trying to determine what most e-commerce companies (small, mid-sized, etc businesses) spend on advertising (perhaps broken down into specific categories) as a percentage of their gross revenue. If possible, I'd like to see this for e-commerce businesses in my specific industry. Is there anywhere you know of where I can find information like this? (Ex. mid-sized e-comm businesses spent an average of 7% of gross on advertising/marketing in 2004...etc.)
Also, is there some kind of general rule that shows how much a new business should expect to spend in the beginning years vs what their percentage should eventually become for advertising percentage?
I know that all this REALLY varies per e-comm industry and even per company, but I'd just like to see where some businesses similar to my own sit in general.
Thank you.
I work for a pure e-commerce company which sells custom-made metal goods. I'm trying to determine what most e-commerce companies (small, mid-sized, etc businesses) spend on advertising (perhaps broken down into specific categories) as a percentage of their gross revenue. If possible, I'd like to see this for e-commerce businesses in my specific industry. Is there anywhere you know of where I can find information like this? (Ex. mid-sized e-comm businesses spent an average of 7% of gross on advertising/marketing in 2004...etc.)
Also, is there some kind of general rule that shows how much a new business should expect to spend in the beginning years vs what their percentage should eventually become for advertising percentage?
I know that all this REALLY varies per e-comm industry and even per company, but I'd just like to see where some businesses similar to my own sit in general.
Thank you.