How to increase reliability of email?? [Archive] - Small Business Computing & E-commerce Forums

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gkang

05-03-2003, 12:28 AM

Reliability of email is a determinant in the development of trust within buyer-supplier relationships. I was just wondering if eBranding helps to increase the reliability aspect of email??

GusVenditto

05-05-2003, 01:19 PM

what's "eBranding"?

gkang

05-05-2003, 09:23 PM

From my understanding, E-branding is an extension of traditional brand building. It is the building of brand equity online and it can be achieved by aligning new branding strategies and tools with changing customer behavior to generate website traffic.