Marketing communications

[Juliawilliams]

Marketing communications breaks down the strategies involved with marketing messages into categories based on the goals of each message. There are distinct stages in converting strangers to customers that govern the communication medium that should be used.

Advertising

* Paid form of public presentation and expressive promotion of ideas
* Aimed at masses
* Manufacturer may determine what goes into advertisement
* Pervasive and impersonal medium

Functions and advantages of successful advertising

* Task of the salesman made easier

Objectives

* Maintain demand for well-known goods
* Introduce new and unknown goods
* Increase demand for well-known goods/products/services
* Create Awareness

[jobresume]

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