SEO/SEM Tips, Strategies

[Michelle]

Hi Everyone: Here are some useful stories outlining tips and strategies for search engine optimization and search engine marketing from ECommerce-Guide.com:

Web Analytics Primer: Five Metrics Demystified
Don't know your Site Overlay from your Bounce Rate? Don't worry, Google Analytics evangelist Avinash Kaushik breaks down five basic ...
www.ecommerce-guide.com/solutions/advertising/article.php/3772496 (http://www.ecommerce-guide.com/solutions/advertising/article.php/3772496)


Insider Tips for Using Google Website Optimizer (http://www.ecommerce-guide.com/solutions/advertising/article.php/3795921)
[January 13, 2009] You don't have to guess — or pay — to find out what design elements will boost conversions at your e-commerce site when you use Google Website Optimizer.
http://www.ecommerce-guide.com/solutions/advertising/article.php/3795921

Google Analytics: Advance Segmentation Strategies (http://www.ecommerce-guide.com/solutions/advertising/article.php/3790611)
[December 11, 2008] Google Analytics guru Avinash Kaushik says interpreting aggregate data is a crime. He outlines how to take advantage of the new advanced segmentation feature to gain insight on your particular e-commerce business.
http://www.ecommerce-guide.com/solutions/advertising/article.php/3790611

Save Our Sales: Preventing Abandoned Shopping Carts (http://www.ecommerce-guide.com/solutions/article.php/3788976) -
http://www.ecommerce-guide.com/solutions/article.php/3788976

Search Engine Optimization Tips: Going Beyond Keywords (http://www.ecommerce-guide.com/article.php/3765416)... By Michelle Megna
http://www.ecommerce-guide.com/article.php/3765416

SEO Tips: Courting Google with Your Content (http://www.ecommerce-guide.com/article.php/3774901)
http://www.ecommerce-guide.com/article.php/3774901

DIY SEO: Four Rules for High Rankings (http://www.ecommerce-guide.com/solutions/technology/article.php/3648366)
www.ecommerce-guide.com/solutions/technology/article.php/3648366

Find E-Commerce Profits with Revamped Google Product Search (http://www.ecommerce-guide.com/solutions/advertising/article.php/11831_3779176_1)

Making Google AdWords Add Up for Your Business (http://www.ecommerce-guide.com/solutions/advertising/article.php/3753201)

[leroyparker]

The tip about follow up emails on orphaned shopping carts is right on the money. I started doing this for one of my sites a little over a year ago. My message reads in a nutshell "It appears you are having some trouble at the checkout, if you simply chosen to leave we wish you the best and hope you return, otherwise here is an overview" with a 1-2-3 screenshot guide showing what to expect. This goes out approximatly 4 hours after the cart has been abandoned andn also includeds phone and email support numbers.

I've seen on average a 20% conversion of these abandoned carts with that percentage going as high as %50 during the Christmas season. It's probably the most profitable enhancement I've made to my primary store.

The reality is I know people are not having 'technical difficulties' but using that excuse shows concerns and gives me a reason to followup with them. I also have this email come from my account directly not a "no-reply customer support" address".

[Monalisa]

1. Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags.

2. Use the same keywords as anchor text to link to the page from different pages on your site.

3. Make sure that the text within the title tag is also within the body of the page.

4. Do not use the exact same title tag on every page on your website.

5. A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks.

[RBAssoc]

Link all possible sites together. Just my 2 cents.

[Murtaza]

just concentrate on quality web directories for free and paid submissions. Be sure to make a paid submission in a category that is relevant and has less sites in it. for example i wont be looking at the 110th site in the related category for office products. I HOPE YOU GET THE POINT.

[s.michaels77]

solid list, thanks for the post Michelle

[RBAssoc]

If you're really on a budget you almost don't even have to touch the paid listings, just be smart and aggressive with google.

[solankie]

How do I start SEO for my website? I recently launched my website offshorevirtualsolutions.com to promote my home-based business of virtual assistance.How do I start optimizing my site for the search engines?

[RBAssoc]

How do I start SEO for my website? I recently launched my website offshorevirtualsolutions.com to promote my home-based business of virtual assistance.How do I start optimizing my site for the search engines?

if I were you I'd make a blog or 2, so you can start linking your website and blogs come up on google pretty easily. Start submitting your website to directories and your blog as well.

[The Old Sarge]

How do I start SEO for my website? I recently launched my website offshorevirtualsolutions.com to promote my home-based business of virtual assistance.How do I start optimizing my site for the search engines?

Your site is not live right now. It appears that it is parked. When will you put it online? In order to give you good advice, I'd need to see your site and its coding.

[RBAssoc]

Your site is not live right now. It appears that it is parked. When will you put it online? In order to give you good advice, I'd need to see your site and its coding.

meta tags ftw

[Lumber Joe]

5. A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks.
Well, you need both XML sitemap and HTML sitemap. First one help crawling and second keeps all your pages fresh...

[Bill Engvall]

This is a wonderful list of SEO strategies one should adopt to optimize a website. Thanks for this load of information. This would be very helpful I hope.

[siotw]

For starters, use Wordpress to build your site. According to Matt Cutts from Google, Wordpress contains "80-90% of all the SEO mechanics" you'll ever need built right into the platform. For quick and easy SEO, wordpress is the way to go.

[jacksan]

This is great insight on SEO. Thanks for sharing the thougts.

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[vbeal]

Here is another excellent SEO tips link for you. This story used a site that a forums member posted in the "rate My Site" section. I found an SEO expert who was willing to look at the Web shop and provide SEO advice to help the site owner.

Honestly, I have been using this expert's tips (Tim Nebergall of Front Page Rankings, Inc.) on a Web site I maintain since doing this story back in April of this year. I have had some amazing success. After implementing his SEO advice I have seen *many* pages go from page 2 and 3 in Google search results to number 1 or 2 listings for the keywords and phrases I choose.

There is really some excellent tips and advice in this story. It is written for Web shop owners (as it was published on EcommerceGuide) but the advice fits for any site you want to try a little "SEO magic" on.

SEO Tips for New Web-Shop Owners
http://e-commerceguide.com/solutions/design/article.php/3816911

Cheers!
Vangie