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TextAdMarket
06-13-2008, 12:53 AM
There aren’t too many advertising networks that use the “cost per day” model. Most use clicks, impressions, or actions to measure how much you get paid, but if you are looking to try something new and unique, I invite you to visit http://www.TextAdMarket.com
TextAdMarket is a site I founded to provided text ads similar to google adsense, but also very different. As a publisher, you set the “price per day” that you want to charge for your ad space. After that, you can have it “fixed” or you can have it follow our “market value”. Market value means the price will either rise or fall every midnight based on demand for your advertising space. Simple supply and demand techniques.
For more information about the site, I have a good outline of info on the homepage, but feel free to post your questions here.
Thanks,
Ben - TextAdMarket
BasicECommerce
06-13-2008, 09:18 AM
It seems that this is a model built for the publisher. How does it work for the advertiser? Do I need to set up a daily budget? Is it still a CPC model? Or do I 'rent' the ad space for a day? Google's Display Advertising places my banners and text ads at relevant site based on its algorithm. How do you compare?
From the publisher's perspective, where are the ads coming from? Are they submitted to your own internal directory or pulled from some where else? My initial concerns would be the quality of advertising on my site. How can I be certain that the ads will match my content? AdSense already 'knows' my site content and provides accurate/targeted ads relevant to my visitors. How do you compare?
Please shed some light for everyone. It is an interesting concept - I'm just skeptical about its comparison to AdSense.
(Sorry to be blunt, but I'm playing devil's advocate for everyone).
TextAdMarket
06-13-2008, 01:45 PM
As an advertiser, you pre-pay for credit. It is not a CPC model at all. You select which websites you want to advertise on, and then choose the number of days you want your ad shown on there. (minimum of 5 days) It is up to the advertiser not to pick crappy websites to advertise on :)
Before you buy, you'll have some stuff to look at:
-Daily Stats from past 3 weeks
-Estimated Price (based on historical performance) vs Actual Price
-Google PR
-Alexa Rank
-Link to actual website to see where the ad is placed
It is kinda fun like picking stocks, if you are into that kinda thing! If you can read a basic statistics graph and do some comparisions, you'll be able to find some great ad spots at very low prices. Also, I should mention, the site will monitor your ad performance, and refund you if the ad isn't being shown. That is all automatic.
From the publishers perspective, the ads come from TextAdMarket. We handle all positions of the ad transaction. As a publisher, you have the option in your account to approve all ads before they appear on your site. Whether you want to approve them first or not, you can always cancel an ad if you don't agree with its content.
Excellent questions :)