new store launched, please critique

[ajainy]

I hav been working on this online venture as part time from last
couple of months.

http://www.fragranceOcean.com

Today i am launching this website for business. And I would like to
thanks to all here for responding my queries.

Any comments would be appreciated.

I used Miva 5 shopping cart software, hosted by westhost.com

Remaining stuff:
============
Right now, this website is working end-to-end. Some enhancements I
will start looking into now.
1. SEO (wht is this :))
2. image size reductions for faster downloading.
3. marketing using google ads/yahoo etc.
4. fix broken links which might pop up now.
5. Buy dedicated SSL


Wish list:
=======
Add attributes instead of individual products.
make better check out process.
Add coupons functionality.
More graphics.


Thanks
Ashish Jain
Webmaster - http://www.fragranceOcean.com

[JPnyc]

I think you may have some trouble with some of the fussier browsers out there. For openers your script tag doesn't have a type attribute. It's needed to tell the browser which language to expect.

[ajainy]

How much it really matters, which browser, in case of basic java scripting?

[JPnyc]

Well possibly Firefox, Mozilla and Netscape. Maybe Opera, I don't know. I haven't tested the functions but those are the fussier browsers out there. IE basically accepts anything.

[justinpowell]

Ashish,

You look to have a solid e-commerce engine in place and a good product selection. My overriding comment is that fragrances are a 'fashionable' item and the graphic design of your site could be punched up a tad more to convey that theme.

Right out of the gate I'd suggest on standardizing on one font face and I'd lean in the direction of a sans serif font like Arial or Verdana. They are 'sleeker' and more 'modern' than a serif font like Times. Your logo could remain in the font face it's in, but I'd standardize the remaining text on one font.

Here's some examples of other fragrance sites:
http://www.fragrancenet.com
http://beautifulperfumes.com
http://www.perfumania.com
http://www.fragrance-shop.co.uk

You don't necessarily need to make any wholesale changes to the design, but I'd try to streamline the use of fonts and punch up the graphic design a tad.

One other small comment: I use Safari on the Mac and when I use the "Shop By Brand" drop down nothing happens.

Otherwise, great job!

[ajainy]

thanks justin..
i hav added your point for standarizing fonts, in my todo list.