Email Lists

[Cathy]

Hi everyone!

We are (almost) at our wits end trying to get a legitamate list that
we can use....must be minimally single opt-in. Has anyone had any success? This is for B2B.

Thanks!

Cathy

[pfusco]

Hi Cathy --

Are you looking for a one-time B2B e-mail list rental? Or do you want to augment your own B2B e-mailing from your current customer lists?

Also, what line of business are you in? It can make a big difference in the price of the list rental.

Regards,
Pat

[Cathy]

Hi Pat,

We are looking to augment our current list. We are an outsourced bookkeeping firm. You can visit our website at www.balanceyourbooks.com.

Thanks.

Cathy

[Sharon]

Have you considered partnering with affinity groups, sporting events, etc? Often their membership lists have many small business owners, and they have e-mail lists.

Sharon
http://www.accelerateitmarketing.com

[pfusco]

Cathy --
Legitimate e-mail list brokers will only rent out lists. If someone is offering to "sell" an e-mail list at a inexpensive price it usually is spam. Almost all list brokers have lists to rent -- depends on what type of list you are looking for -- industry, job function, geographic area etc.

One of the best places to look is SRDS Media Solutions (www.srds.com) The Association of Interactive Marketing (AIM) www.interactivehq.org/ provides a listing of reputable list brokers, too.

Let us know if this helps,
Pat

[pfusco]

Hi Cathy:

An article we just published on SmallBusinessComputing.com today might help you along in your decision-making process about e-mail list vendors:

Questions to Ask Before Renting a List

In order to make acquisition e-mail work for your small business, you're going to have to get out there and rent a few e-mail lists. Before you go e-mail list shopping, here's a list of tough question to ask potential list brokers.

http://www.smallbusinesscomputing.com/emarketing/article.php/3066681

Good luck!
Pat

[Uchelu]

Hi Cathy,

You might also want to consider creating your own email list.

Creating your own permission-based list is an excellent way of building an audience that truly wants to receive your message.
By inviting online visitors to join your email list, they can give you explicit permission to send them email. This is called an "opt-in" email list.

If you add another step—requiring that all new members confirm their subscription via email—then your list is "double opt-in." Double opt-in is an industry standard for ethical email communication and business practices.

Since you own the list, you control the content and the frequency of all messages. That is valuable whether you're sending out an e-zine, marketing a product, or creating an online discussion group.

Good luck with your business.

Sincerely,

Uche Unachukwu
President/Editor-in-Chief
GenxRevealed
www.genxrevealed.com